In the next few articles I’m going to reveal a simple formula for selling anything to anybody, at any time, in any country, online or offline, even if you HATE to sell!
Introduction
In business, as in life, there’s a lot of misinformation that is hurting your chances for success.
People will say something to you or you’ll read something somewhere that looks ‘pretty good’ or sounds true, but it may only be partially true or an outright lie.
How can you tell?
Here’s one way: Question EVERYTHING.
When you make a decision based on misinformation, you are making a decision that will hurt your business in one way or another, maybe even permanently. The larger the decision and the larger the amount of misinformation you receive, the larger the potential harm the decision could be to your business.
Some misinformation could be so harmful that it could put you right out of business.
As an example, here’s a small bit of misinformation you may have mistaken for the truth at one time:
“People hate to be sold on anything”.
How many times have you heard that?
Well, I’m here to tell you it’s a lie. How about this one:
“People hate to be sold, but love to buy”.
This statement is a half-truth.
It’s true, people do love to buy things for themselves and as gifts. But I’ll show you that they also love to be sold.
In fact everyone loves to be “sold” because when people are being “sold” on something they are following and doing something that gets them closer to what they “want”.
But anyone who starts out in business may believe that “people hate to be sold” is true and make decisions that effect their business based on this misinformation.
On the other side of this coin, there are also a lot of entrepreneurs who hate to sell. They hate being pushy or believe they need to be pushy in order to make sales.
That’s also not true.
If you’re in this category, then this article will be like a breath of fresh air to you.
The truth is: Selling is not difficult. If it appeals to people, has value and you’ve made it easy to purchase, people will buy from you. There are some people who will buy your product or service if they have the smallest interest in it just to satisfy their curiosity.
It truly amazes me what people will buy.
There are some people who are compulsive buyers. Make them just about any offer, and they’ll order if they trust you. But they will only account for 1 out every 10,000 customers.
Selling on the Internet isn’t much different than selling through the mail or television or radio.
You may be really lucky and get as many as 1 in 10 visitors to your web site to order something. If you do, you will be considered one of the top marketers on the net.
The real expert marketer takes that small flame of interest that’s inside your potential customer and fans it until it becomes a burning desire that can only be satisfied when they have purchased your product.
Using the following methods in this article can help your potential customers become actual customers, with very little effort on your part. Potential customers will be drawn to your products and services almost like magic.
Why People Buy A Product Or Service
This is not something people talk about at polite social events, but it is the very foundation of ‘trade’ and business success!
To understand what I am about to say you have to be a student of human nature or at least you need to have some understanding of it. I’m not a psychologist. I only know what I see and observe.
Before I made a single sale on the net, I had to become a ’student’ of human nature.
It doesn’t take a genius to understand this, but once understood it will change the way you do business forever! Read this slowly. It’s not as profound as it is insightful.
This is what I call the “The ONE Secret”:
THE ONE SECRET: “98% of all human beings buy products or services emotionally and then justify those purchases logically.”
You may have heard this before. You may have even understood it. But I doubt you have fully comprehended the total significance of it.
What I’m going to do is OPEN YOUR EYES, illuminate this truth so that you’ll never forget it.