Donna Knight's Internet Marketing Tools and Reviews

Tag: create value

  • How Can Anyone Create “Value”? Even You…

    Is it possible for anyone to create “value”? Yes, it certainly is. You have to start by being ‘yourself’…really be yourself… talk like you would talk to a friend in your emails and let ‘you’ come through in everything you do.

    Most people are afraid to be ‘themselves’ because they might be rejected… you have to get over that.. not everyone will like you. Not everyone will be your friend either. That’s life!

    But…there will be enough people who will like you and those are the ones that will stay with you over the years and be good customers.

    Every once in a while I train a client who almost says to my face “you suck”. I can tell by their words and the tone in their voice they don’t like me or my teaching method. I also get glowing feedback from many clients who thank me profusely for my help.

    Now, let me ask you: Should I be upset and hurt that some people don’t like me? No. That’s literally their problem, not mine.

    And, should I be feeding my ego every time someone says they like what I do – again the answer is ‘no’.

    The bottom line is: You have to do what you feel is the most benefit, the most help to your customers and subscribers and listen to honest feedback, but ignore everything else.

    That’s the blunt truth. You have to be strong. You can’t let a little praise go to your head and you can’t let a little blame or dislike of what you’re doing discourage you in anyway.

    You have to be yourself and whenever negative or positive forces try altering your path, you must ignore them and keep building value and usefulness into everything you’re doing.

    Learn how to create VALUE… I’m talking about tangible, functionable products and services that are REALLY USEFUL to your prospects and customers. You create “value” by being yourself and building a little piece of “YOU” into everything you do. That’s a unique value that no one can completely copy.

  • Creating Value From Thin Air

    By Donna Knight

    Let me give you an example of ‘imagination’ and ‘creating value from thin air’ in a product I saw advertised recently.

    This product was aimed at young girls age 7-13. It consists of adding two things together:

    1) Brightly colored streamers you see kids swing in the air while running on hot summer days and

    2) skipping rope – another favorite hobby of young people.

    This product fits on the leg of a young person. The young person hops on one leg and the action creates motion. Attached to the ring around one leg is a wheel and at the end of the wheel a brightly colored steamer that you have to skip over as it passes.

    It’s the jump-rope game, but you can do it alone and, of course, it has those very nice, colorful streamers!

    The product adds two things to make ONE. And it creates a new ‘value’ and is more valuable than a simple jump rope

    Creating value is like this adding one thing to another to make the final product a ‘value’ that people are happy to exchange their money for.

    How do people get ideas like this? Is there a ‘secret’ formula for getting profitable ideas?

    I can tell you that creating profitable ideas is harder than you think and harder than marketing them but, there is power in a good idea and it will motivate you to keep pushing forward to success.