Doing business on the web is not much different than doing business in the ‘real world’.
Your customer needs to know two things before they will buy from you, online or off-line:
1. “Does your product or service solve the problem I have now?”,
and…
2. “Can I trust you to deliver the solution that you promised?”
Most web sites violate both of these rules and unnecessarily limit their sales by doing so.
But now that you know what the *2* rules are, you can play the game much more successfully and make a lot more sales for each unique visitor to your site.
To apply these rules ask yourself this question:
“Does my site’s design and copy inspire TRUST”?
Look at every element of your site with this question in your mind.
You’ll find that your site will take on a completely different ‘look’ and you’ll automatically know what needs to be changed.
If necessary have someone else look at your site and ask them the question, “If you didn’t know it was my site, would you buy anything from this website?”
Get their honest reaction.
All a new vistor to your site has to go on are your graphics and words. People are very skeptical and they discount (don’t trust) 90% of what you say.
Give them a reason to belive you. Include your address and your phone number on your page.
The point is that many sites DO NOTHING to back-up and claims they make.
Have you seen promotions on the ‘net like this? You betcha’… so have I.
The program looks great, but I find so little proof that it works, I’m just not convinced.
I need proof.
Don’t you?
Then start looking at your pages the way your potential buyer would… with a skeptical eye.
Then change the things you need to change, add proof, add testimonials, add anything that will back-up your claims and ease the mind of the potential buyer… including a STRONG “risk reversal’, money-back guarantee.
You’ll start making more sales, guaranteed.