Clickbank’s Change to Refund Policy Benefits Sellers

Clickbank has lowered it’s refund time from 12 weeks to 6 weeks. In addition, the customer requesting a refund must give a reason. This is in contrast to Paypal’s refund policy time limit which is 60 days.

There are two ways to look at this. Marketing experts will say that increasing your money-back guarantee time limit will increase your sales. Therefore lowering your refund time limit could actually decrease your sales. However, most sellers will welcome a lower refund deadline because in their minds giving people less time to think about asking for a refund means less refunds.

Requiring customers to give a refund makes perfect sense and should help cut down on fraudulent or frivolous refund requests.