How To Profit From RSS

By Donna Knight

Would you believe an 18 year old girl earned $4000 for the month of March. That may sound like hype for some business opportunity, but in fact, it’s a true story. Would you like to know her secret? Of course you would. I’ll tell you in two words.

Google AdSense.

That’s right. She made four thousand smackeroos by slapping some AdSense code on a site that got lots of visitors. Okay, there’s a little more to it than that. First she chose a subject with ravenous fans, Final Fantasy. She was also fortunate enough to be one of the few fans of the series who had the talent to make a beautiful online shrine for people who shared her passion. Most importantly, she took advantage of a time where you can build a site that gets enough visitors so that Google AdSense can be the key to untold riches.

Fortunately for you, we’re still living in a time where there are plenty more riches to be reaped from the AdSense goldmine. If you want to know more about what you need to do to position yourself to get some of that AdSense gold, read on.

Increasing website traffic is always the first priority for internet marketers. More visitors means greater chances for a sale. Sales is a numbers game. With AdSense, more visitors means more clicks which means more money. Does that make sense?

AdSense, however, won’t do you any good if you have no traffic. The rest of this article will focus on how to boost your traffic. Read on. One way to increase your website traffic is through maximizing search engine positioning. Being on the first page of the search engine results will do wonders to increase your chances of getting scores of unique website visitors.

The million-dollar question is how do you get your website on that first page of the search engine results page (also called the SERP). Part of the solution is to choose the right keywords to use in your site. These keywords would be the words that searchers type into the search engine box, which then show a list of related websites. The better your keyword choices, the greater your chance of getting a higher search engine position. However, choosing the right keywords is only the first step in search engine optimization.

Here’s a little known secret the gurus don’t want you to know: Search engine spiders are the little programs which actually grab information from your site which will be integrated into the search engines. These spiders love websites with constantly changing content. The more you update your site, the more the spiders will come back to visit your site and spider it.

The problem is that manually updating your site constantly would be so tedious that even if you thought you really could make a lot of money as a result of doing it, you would eventually lose your motivation. Your goal is an internet marketer is always to save time by automating as many of your tasks as possible.

That’s where RSS enters the picture. The definition of RSS is Really Simple Syndication. It is a standard for publishing constant updates to a website. RSS technology lets web publishers send out news and updates, called feeds, which visitors can quickly and conveniently read with a program called an RSS reader. RSS now has more uses than it ever was intended for.

1. RSS allows you to easily and quickly send messages to your target audience, whether they are customers or your mailing list subscribers. Do you have a new promotion to send out an ad for? Do you have new information for your readers to ponder? Have you added new products to your product line that you want your past buyers to consider? Syndicate it! Gone are the days when your only choice was to wait until new information arrived in the mail. RSS feeds are delivered immediately as soon as the user comes online.

2. The true power of RSS is best realized with a blog. Blogs were originally created to serve as online journals, but leave it to smart internet marketers to find more uses, most importantly how to monetize them.

Blogs are much easier to update than a website, therefore making it very easy to add new content every day. It’s all automated. Write, publish, and voila!, new content! The best part is that your blog updates can also be syndicated as RSS feeds. The benefit are twofold. 1) It saves time and 2) it makes search engine spiders love your constantly updated site as well as your other sites where RSS feeds originate.

3. RSS is a free web promotion method, so you don’t need any expensive programs to take advantage of it. Blogs are free as well. RSS is still a new technology which means if you start taking advantage now you will be head and shoulders above any competition.

RSS will expose more people to your site and make search engine spiders frequent visitors to your site. As a result, you will get more visitors. More visitors means more potential sales. The girl with the Final Fantasy site is proof of that. To boost your online present, taking advantage of RSS is a must.

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Donna Knight is a Computer Trainer and Website Promotion Specialist. She has built over 200 websites and helps new site owners promote their site cheaply. For tips that will help you save money and save time when marketing online, visit her Internet Marketing Tools and Reviews blog at http://www.DonnaKnight.com
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Copyright (C) 2005 Donna Knight. All Rights Reserved. Permission granted to post this article in newsletters, free eBooks or websites as long as the article and resource box remain intact. For product reviews, you may substitute your affiliate referral link for the product URL.
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