Creating Value From Thin Air

By Donna Knight

Let me give you an example of ‘imagination’ and ‘creating value from thin air’ in a product I saw advertised recently.

This product was aimed at young girls age 7-13. It consists of adding two things together:

1) Brightly colored streamers you see kids swing in the air while running on hot summer days and

2) skipping rope – another favorite hobby of young people.

This product fits on the leg of a young person. The young person hops on one leg and the action creates motion. Attached to the ring around one leg is a wheel and at the end of the wheel a brightly colored steamer that you have to skip over as it passes.

It’s the jump-rope game, but you can do it alone and, of course, it has those very nice, colorful streamers!

The product adds two things to make ONE. And it creates a new ‘value’ and is more valuable than a simple jump rope

Creating value is like this adding one thing to another to make the final product a ‘value’ that people are happy to exchange their money for.

How do people get ideas like this? Is there a ‘secret’ formula for getting profitable ideas?

I can tell you that creating profitable ideas is harder than you think and harder than marketing them but, there is power in a good idea and it will motivate you to keep pushing forward to success.